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My Eye Feels Better

Posted in Blogging on March 4th 2003 by Randy Reichardt

¦¦ Mike notified me about this story on MSNBC: Marketers at Dr Pepper (the soft drink) have decided to use blogs as a new marketing tool, to advertise their new milk-based product, Raging Cow. A blog has already been created that is home to a fictional account of the history of the drink. From the MSNBC site: “Next comes a blog-related twist on viral marketing—recruiting “key influence bloggers” to promote Raging Cow by sharing their enthusiasm, linking to the site and distributing special screensavers, banners and skins.” Does anyone else think this might backfire, except among dough-headed teenagers (which means not ALL teenagers, just the dough-headed ones)?

Then again, just by mentioning it on my site, I’ve added one more link to their product (out in April), so maybe I’m part of the plan.

¦¦ My right eye is healing, after using prescription eye drops for a day.

¦¦ Every so often while maintaining this blog site, I reach a point of minor frustration – I want to clean up the coding, make the site work better in other browsers, etc. I’m working on that now, albeit really, really slowly.

¦¦ There is no end in sight to our frigid temperatures, expected to continue into next week. But there is a lot more hours of sunshine!